At Design Week Africa (DWA), every exhibitor is more than a participant—you’re a storyteller, an experience builder, and a key contributor to a design movement shaping Africa’s future. To help you deliver a world-class presence, we’ve curated a suite of essential resources tailored for impact, innovation, and seamless planning.
Exhibitor Manual
A step-by-step guide covering booth specifications, setup timelines, floor plan navigation, safety regulations, and important contacts—your blueprint for success at DWA.
Step Into the Soul of the Showcase
At Design Week Africa 2025, a booth isn’t just a structure—it’s a statement. A stage. A story waiting to unfold. This is your field guide to creating an unforgettable footprint on Tilisi’s growing grounds of innovation, heritage, and possibility.
Booth Spaces That Speak Volumes
Start strong with a spacious 3m x 6m footprint. Whether you’re a first-timer or a seasoned exhibitor, your stall is your space to enchant. The starter pods are no ordinary cubicles—they’re built to invite ideas, showcase products, and host moments that linger.
Here are the booth specifications to guide your actualization.
- Starter Pods Begin at 3m x 6m: We don’t do tiny boxes. Every starter space gives you room to breathe, build, and boldly express your brand.
- Creative Experiential Booths: These are not your average stands. Infuse your space with:
- Mood Boards telling your visual story
- Ambient lighting that evokes the warm glow of the Agwata
- Custom flooring or carpet textures that invite barefoot curiosity
- Cultural centerpieces, tactile finishes, or even scent experiences that immerse
- Agwata-Inspired Design Encouraged: Channel The Agwata Experience—curved lines, organic palettes, calabash forms. Let your booth whisper heritage, shout creativity, and hum with quality.
- Exhibitor-Designed Spaces: Every exhibitor is responsible for their own stall design and execution. This is your canvas. Paint it with imagination.
- Three Weeks of Setup Time: You’ll have ample access—a generous 21-day pre-event window—to actualize your booth on the Tilisi grounds. Use the time. Make it iconic.
You Dream It. You Build It.
Every exhibitor will take full charge of their own design and build. But don’t fret—we’re giving you the gift of time. With access granted three weeks before the event, you’ll have all the runway you need to craft a space that sings with originality.
Mood Boards, Story Walls & Creative Walkthroughs
Let your ideas dance on mood boards, hang like art, or unfold through walk-through displays. Infuse your zone with sight, scent, sound, and emotion. Why settle for standard when you can serve soul?
Storage, Shipping & Post-Event Peace of Mind
No need to wrestle with post-show logistics. With on-site warehouse access, exhibitors can ship in early, stock securely, and even sell from storage after the event. Got leftover materials? Store, repurpose, or repitch—without missing a beat.
A Canvas of Curated Zones
Roam through an open-plan layout where creative experiential booths meet smart tech domes, country pavilions sit beside masterclass domes, and every aisle promises discovery.
All-Access Badging
Each brand gets exhibitor badges based on booth size—starting at 5. These grant full access to lounges, learning zones, networking circles, and the much-loved evening sundowners. More badges? Just ask through your Exhibitor Portal.
Support at Every Turn
From floor managers to power technicians, you’ll have an entire backstage crew cheering you on. The Exhibitor Desk will be your HQ, and our support teams—your behind-the-scenes heroes.
Final Whisper
You’re not building a booth. You’re building a moment. A memory. A movement.
Step in. Stand out. And let the world experience your brand in full colour.